From YouTube to Reality TV: The Many Personalities of Libbie Higgins
(WARNING – Videos in this article are rated PG-13.)
When Libbie Higgins was a little girl she dreamed of growing up to be a great comedian, but as she confesses “life got in the way.” Plagued by a terrible case of stage fright, she never dared audition for any of the high school plays that she so dearly wanted to be in. Libbie grew up, got a job and got married, and like so many dreamers often do, put her reverie on the back burner. Little did she know that fame was waiting for her in the new millennium.
Libbie, a resident of St. John, is an honest to goodness “Viral Internet Personality” with a fan base of well over 100,000 people. Her video entitled “Woman Rages Over Extra McRib” became a viral hit near the end of 2015 and, to this day, provides fodder for a lively topic of discussion on many online forums.
How does someone become a viral video sensation?
“In 2008 I started to do online broadcasting on Justin.tv.” says Libbie. “There was a chat room, and you could broadcast and people would watch. I would do a “show” and I would do different characters.” The first character to emerge on those broadcasts was Trixie Higgins, “who was essentially me with a wig on,” reveals Libbie. “That’s where I created Claudette, the neck brace lady.”
Claudette Higgins, aka @TheNeckbrace, is a church-going Southern lady who wears a padded foam cervical collar, collects disability checks and is a monster fan of the band New Kids on the Block (NKOTB). When asked how Claudette obtained her neck injury, Libbie says “Supposedly, she was riding one of those mobility scooters (at Walmart) and she hit an end cap and all of the Suave shampoo fell on her. It hurt her neck and she has a “pending lawsuit,” so she has to wear the neck brace at all times. I just love the absurdity of it. It’s so ridiculous.”
The rising popularity of YouTube around the same time convinced Libbie to begin posting her videos on that platform as well. It was this move that began to push Claudette into the limelight and brought her to the attention of NKOTB and their fan base, known as “The Blockheads.”
“As a 14 year old I loved them so much,” says Libbie, “and back then you couldn’t get close to them. I would have given anything just to be in the same room with them, and now I literally know them, which is nuts!”
She continues, “so, when the New Kids had their reunion in 2008-9, I got on Twitter. Celebrities were really accessible then, so they would tweet you back. Then Donnie Wahlberg had this contest to make a video to one of their songs, and I ended up winning it. I was winning the popular vote (online) up until the last couple hours, and then a ballroom dancer won, but Donnie liked my video so much that he created his own category called “Donnie’s Picks,” so that I could also be a winner.”
The video in reference is called “Dirty Dancing,” and features Claudette and her “son” Cletus re-enacting the famous dance scene from the movie of the same name. “The prize was me and some other girls got to go to Donnie Wahlberg’s house and make a video with him. Still at the time though, I had such bad anxiety that I couldn’t even really talk to him and I just wanted to go home.”
Her introduction to Wahlberg was a god-send, as he would often re-post Claudette’s videos on his personal social media account, driving other fans to view her videos. Libbie admits, “I have a lot of fans in the Blockhead Universe, so Claudette’s kind of famous in that realm.”
In 2015, another NKOTB contest brought Claudette’s talents front and center again when she served as a “ring girl” for the group’s performance in Grand Rapids, Michigan. “They had a contest for ring girls for that tour because it was a boxing theme, and I thought ‘I wanna do that!’ So I made a video of ‘I wanna be a ring girl’ and then they let me do it! I’ve discovered that if you want to do something, just put it out there and often times it will happen. They (NKOTB) have always been really good to me.”
The New Kids were not finished with Claudette however, and later in 2015 she was chosen to be a cast member on the reality TV show “Rock This Boat,” which documented the annual fan cruise held in the Caribbean by NKOTB. Although she was now a member of the cast, Libbie was still expected to pay her own way and this posed a hardship. Fans of the group, also now fans of Claudette’s videos, created a GoFundMe account where hundreds of people donated to pay for Libbie’s cruise.
“If you’ve ever wondered if a reality show is grueling? I have never worked so hard!,” confesses Libbie.
The series prominently featured Libbie and her sister Leigh, their antics aboard ship and their interactions with the New Kids. Near the end of the cruise, Claudette was given the opportunity to do a six minute standup routine for all of the people who had donated money for her passage. The performance was a hit and Claudette was forever linked to the lore of NKOTB.
Although Claudette has garnered a lion’s share of the fame from her deluge of fans, other characters appear regularly in Libbie’s videos; Mathilde Barnstool and Holly Moore who are reporters for iReport News, Donna Carol, a licensed clinical sex therapist, Nancy Graceful and the earlier mentioned Trixie.
And then there’s Carla …
In 2012 a new service named Vine hit the internet and featured short six second videos on a loop. The allotted time was perfect for delivering one-liners in character, and this is where Libbie birthed her most famous creation to date … Carla Higgins.
Carla is brash, has a very foul mouth, is incredibly sexual, self-confident and sports one of the largest mullets known to mankind. Claudette brought Libbie to the attention of her childhood idols and their niche fan base, but Carla became a firestorm in 2015 when she released the “McScuse Me” video. The performance is truly one of the funniest viral videos you will ever see, and at press time has in excess of 4.5 million views. What made this video even funnier is that the world at large assumed that Carla’s rant was by a real person, which propelled it into the limelight and onto the front pages of dozens of well-known news websites.
New fans began subscribing to Libbie’s social media accounts and watching her videos in droves. Since her “McScuse Me” video went viral, Carla has appeared as a guest on podcasts hosted by Jenny McCarthy (wife of New Kid Donnie Wahlberg,) and Shaquille O’Neal. Invitations continue to pour in for Carla, which is overwhelming to Libbie, who says “I have these two parallel lives going on, there’s Claudette and the New Kids, and then there’s Carla and the real world. It’s bizarre.”
Almost two years after the initial release of the “McScuse Me” video, Carla’s fame continues to rise and is evident in that at least a dozen online websites offer “McScuse Me” t-shirts for sale. Imgflip.com provides a “McScuse Me” Meme Generator, MobiRingtones.net offers a “McScuse Me” ringtone, and #cooterpunch became a popular hashtag on Twitter.
Unfortunately, Libbie does not receive a penny from any of these outlets.
Most telling of Libbie’s viral success is that the McDonald’s on Dorsett in Maryland Heights, the location of Carla’s ire in the “McScuse Me” video, confirms that they still receive more than 100 calls a day asking for “Charlene,” the catalyst of Libbie’s story. The manager of that location, who asked to remain anonymous, admitted that these calls are quite a disruption to their daily routine and advised that efforts are underway to try and trace and dissuade the callers.
Libbie travels with a bag in her car that contains her wigs and props, so that when inspiration hits she is ready to produce a new video on the spot. Free from the hassles of a traveling entourage or crew, Libbie is the sole writer, producer, director, cameraman and actor in her videos. “That’s how it is all of the time,” she says, “I’m most comfortable when I’m by myself.”
Libbie’s characters are larger than life, however the woman under the wig is somewhat reserved, introspective and incredibly modest. After her divorce four years ago, Libbie decided that it was time to finally chase her dream of pursuing a comedic career and advises “that’s when I started doing stand-up. It was like ‘I gotta do it now, it’s now or never.’”
Still plagued with self-doubt, Libbie discloses, “I have major stage fright, like bad, to the point that it makes me ill.” Luckily, all of that worry subsides the minute that her foot hits the stage. Her dream goal is to move to Los Angeles and become a full time stand-up comic.
Although stand-up is still relatively new to her, Libby has been a member of the Improv Shop since 2015. She asserts that “the Improv Shop is kind of my church, because it’s where I always end up at the end of the night, and everybody that I love is there. It’s like the most comfortable place I go.” She also concedes, “I used to prefer stand-up over improv, but now I prefer improv over stand-up, because you don’t have to prepare for improv … you just show up!”
New opportunities continue to find Libbie. In early August she opened for Tom Green at Helium Comedy Club and starred in the recently released short film “Carla and the Dolls.” Regarding the latter, she explains “it was written by a friend of mine from the Improv Shop, his name is Brandon Rice, and he always makes really weird, dark videos, so I said ‘I want to be a part of this!’”
Upon being presented with a new blonde wig from a fan, Libbie holds the wig in the air, strokes it lovingly and proclaims “Oh … my … god! This is like giving me diamonds! It’s gorgeous!” You can literally see the gears grinding away in her brain as she contemplates the new persona. “Whenever I get a wig I have to try and think, ‘What kind of person would inhabit this … what kind of accent would they have?”
The answer to this question is something only Libbie knows, and while her fans eagerly await her next creation, we also know that it won’t be long before she joins the ranks of St. Louis’ other top comedic talents, including Cedric the Entertainer, Kathleen Madigan, Redd Foxx and, perhaps one of the greatest female comedians of all time, Phyllis Diller.
No one is more shocked at these successes than Libbie herself. Humbly, she exclaims how amazing it is to have such a devoted fan base, while at the same time she realizes that “it’s ridiculous … it’s insane!”
One final note, if you ever find yourself dining at the McDonald’s on Dorsett, be sure to tell them that “Carla sent ya!” (Disclaimer – this publication does not, in any way, endorse “cooter-punching.”)
Links to Libbie Higgins’ social media pages:
- YouTube – www.youtube.com/libbiehiggins
- Facebook – www.facebook.com/LibbieHigginsComedy
- Twitter – @TheNeckbrace
- Instagram – www.instagram.com/libbiehiggins_